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Find the right direction.
Clarify the problem, uncover the opportunity, challenge assumptions, and make the decisions that set a product up for success.
Product strategy · Discovery · Assessment · PrioritizationUX & Product Leader.
Strategist. Builder.
I help organizations make better product decisions, build stronger teams, and turn complicated challenges into practical progress.
30+ years connecting business, technology, and human experience — from early-stage startups to established organizations.
~35Years leading digital product and UX teams and projects in a range of capacities
2xTechStars All-Star Mentor
1x TechStars Alumnus as Co-Founder of Sqord
1x TechStars Alumnus as Co-Founder of Sqord
1stIn-house designer and design team leader at America Online in 1993
∞Challenges overcome, teams aligned, projects launched, successes shared
THE SHORT VERSION
Good products start with better understanding.
The most interesting product challenges rarely belong to just one discipline.
They live somewhere between what a business needs, what people actually do, what technology makes possible, and what a team can realistically deliver. I've spent my career working in those intersections.
I connect disciplines, data points, and perceptions to help people see the problem more clearly, make better decisions, and move forward together. Sometimes that means setting direction. Sometimes it means building a team. And sometimes it means rolling up my sleeves and making the thing work.
A little more about meWHERE I CAN MAKE A DIFFERENCE
Direction. People. Progress.
Different challenges call for different kinds of help. These are the three places I tend to make the biggest difference.
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Make the team stronger.
Help UX, product, engineering, and stakeholders work better together. Build capability, shared understanding, and practices that actually fit the organization.
UX leadership · Team development · Mentorship · Collaboration✳
Turn thinking into doing.
Move beyond recommendations and into practical solutions. Navigate constraints, test ideas, and help ambitious products become real.
Product development · Experience design · Prototyping · ExecutionMY WORK
Some interesting problems. Some hard-won lessons.
Products, people, decisions, and the occasional idea worth questioning. A few examples of how I approach the work.
BUILDING FROM SCRATCH
SPOTTAKE · PRODUCT DEVELOPMENTBuilding SpotTake: From an idea to a working AI productWhat it takes to bring product strategy, experience design, engineering, and a business idea together when you are the whole team.
IDEAS & EXPERIENCES
PERSPECTIVEUX Should Say How, Not NoWhy a difficult request is an opportunity to make the reasoning visible.
IDEAS & EXPERIENCES
PERSPECTIVEUX Needs to Speak the Language of BusinessEmpathy for stakeholders and a clear account of value can give UX more influence.
IDEAS & EXPERIENCES
PERSPECTIVEThere Is No One Right Way to UXMethods are tools, not commandments. Adaptation is the real skill.
IDEAS & EXPERIENCES
PERSPECTIVESmall Changes Don’t Always Need Big ResearchMatch the amount of validation to the size and reversibility of the decision.
IDEAS & EXPERIENCES
PERSPECTIVEUX Is Hard. That’s Part of the Job.A little perspective on the demands of design work, and the inevitability of misses.
IDEAS & EXPERIENCES
PERSPECTIVE“Adopt AI” Is a Bad GoalStart with the problem worth solving, not the technology you want to use.
IDEAS & EXPERIENCES
EXPERIENCERiding the AI WaveLessons from the early internet about fear, hype, focus, and curiosity.
IDEAS & EXPERIENCES
PERSPECTIVEWhat Will UX Be in 2030?The tools may change radically. The underlying value of UX need not disappear.
A POINT OF VIEW
There's almost always a really good reason why.
Even when an idea seems unreasonable. Even when the request sounds impossible. Even when everyone thinks they're talking about the same problem.
People make decisions for reasons that make sense from where they stand. The useful work begins when we understand those reasons — and find a way to connect them.
That's why I believe UX should ask how instead of saying no. And why understanding is often the most valuable thing I can bring to a room.
Read the thinking behind itLET'S FIND A WAY FORWARD
Let’s make something better.
I’m always interested in a good problem, an ambitious idea, or a conversation about what comes next.