MY WORK

The work. And the thinking behind it.

Work I've done, problems I've encountered, ideas I've questioned, and lessons I've picked up along the way. More than a portfolio — a look at how I think.

EXPLORE BY

BUILDING FROM SCRATCH SPOTTAKE · PRODUCT DEVELOPMENTBuilding SpotTake: From an idea to a working AI productWhat it takes to bring product strategy, experience design, engineering, and a business idea together when you are the whole team.

IDEAS & EXPERIENCES PERSPECTIVEUX Should Say How, Not NoWhy a difficult request is an opportunity to make the reasoning visible.

IDEAS & EXPERIENCES PERSPECTIVEUX Needs to Speak the Language of BusinessEmpathy for stakeholders and a clear account of value can give UX more influence.

IDEAS & EXPERIENCES PERSPECTIVEThere Is No One Right Way to UXMethods are tools, not commandments. Adaptation is the real skill.

IDEAS & EXPERIENCES PERSPECTIVESmall Changes Don’t Always Need Big ResearchMatch the amount of validation to the size and reversibility of the decision.

IDEAS & EXPERIENCES PERSPECTIVEUX Is Hard. That’s Part of the Job.A little perspective on the demands of design work, and the inevitability of misses.

IDEAS & EXPERIENCES PERSPECTIVE“Adopt AI” Is a Bad GoalStart with the problem worth solving, not the technology you want to use.

IDEAS & EXPERIENCES EXPERIENCERiding the AI Wave Without Losing Your MindLessons from the early internet about fear, hype, focus, and curiosity.

IDEAS & EXPERIENCES PERSPECTIVEWhat Will UX Be in 2030?The tools may change radically. The underlying value of UX need not disappear.

IDEAS & EXPERIENCES PERSPECTIVETechnology Changes the Work. Again.A recurring historical pattern: new tools challenge professions, and adaptation matters.

IDEAS & EXPERIENCES EXPERIENCEDesigning at AOL Before the Web Was the WebWhat early consumer internet work taught me about making unfamiliar technology understandable.

IDEAS & EXPERIENCES EXPERIENCEBuilding a UX Practice at ReliasGrowing a design and research practice while improving a complex healthcare learning platform.

IDEAS & EXPERIENCES EXPERIENCEBuilding Sqord: Product, Play, and ParticipationA startup experience connecting product thinking with physical activity and motivation.

IDEAS & EXPERIENCES EXPERIENCEConnecting UX and Marketing at iContactWhy design leadership benefits from looking beyond departmental boundaries.

IDEAS & EXPERIENCES PERSPECTIVETickleJar: Exploring Generative AI Through a ProductA hands-on reminder that experimenting with technology is different from building something useful.

IDEAS & EXPERIENCES EXPERIENCEDesigning for a FedEx Web Experience in Hong KongA project perspective on clarity, context, and practical interface decisions.

IDEAS & EXPERIENCES EXPERIENCEDesigning Across Web and Mobile for TravelersThe challenge of making one experience useful across different contexts.

LET'S FIND A WAY FORWARD

What challenge are you working through?

I’m always interested in a good problem, an ambitious idea, or a conversation about what comes next.

Let's talk